Cookie Policy

1. ABOUT THIS POLICY

1.1 Introduction

This Cookie Policy explains how Unusual Consulting Limited (trading as "Succeed") uses cookies and similar tracking technologies on our website at [www.succeed.com].

This policy should be read alongside our Privacy Policy and Website Terms and Conditions.

1.2 What Are Cookies

Cookies are small text files placed on your device (computer, smartphone, tablet) when you visit a website. They help websites recognise your device and remember information about your visit.

1.3 Why We Use Cookies

We use cookies to:

• Enable essential website functionality
• Remember your preferences and settings
• Understand how you use our website
• Improve user experience
• Measure the effectiveness of our marketing

2. TYPES OF COOKIES WE USE

2.1 Strictly Necessary Cookies

Purpose: Essential for the website to function properly.

What They Do:

• Enable you to navigate the website and use its features
• Remember your cookie consent preferences
• Maintain security and prevent fraud
• Support secure areas requiring login

Duration: Session cookies (deleted when you close your browser) and persistent cookies (stored for up to 12 months)

Legal Basis: These cookies are necessary for website operation and do not require consent under PECR.

Examples:

• Session ID cookies
• Authentication tokens
• Cookie consent preferences
• Load balancing cookies

Can You Disable Them? No. Disabling these cookies will prevent the website from functioning correctly.

2.2 Analytics and Performance Cookies

Purpose: Help us understand how visitors interact with our website.

What They Do:

• Count visitor numbers and traffic sources
• Track which pages are most and least popular
• Identify how visitors navigate the site
• Detect technical issues or errors
• Measure website performance and loading times

Duration: Up to 26 months

Legal Basis: Legitimate interest (anonymised) or consent (where personal data collected)

Cookies We Use:

Google Analytics (_ga, _gid, _gat)

• Provider: Google LLC
• Purpose: Website traffic analysis
• Duration: _ga (2 years), _gid (24 hours), _gat (1 minute)
• Anonymisation: IP addresses anonymised where possible
• Privacy: https://policies.google.com/privacy

Can You Disable Them? Yes, through our cookie banner or browser settings. Note: This may limit our ability to improve the website based on user behaviour.

2.3 Functionality Cookies

Purpose: Remember your preferences and enhance your experience.

What They Do:

• Remember your language or region preferences
• Recall your previous visits and activity
• Provide personalised content or recommendations
• Remember form inputs to save you time

Duration: Up to 12 months

Legal Basis: Consent or legitimate interest (depending on data collected)

Examples:

• Language preference cookies
• User interface customisation
• Video player settings
• Form autofill preferences

Can You Disable Them? Yes, but the website may not remember your preferences and you'll need to re-enter information.

2.4 Marketing and Advertising Cookies

Purpose: Deliver relevant advertisements and measure campaign effectiveness.

What They Do:

• Track your visits to our website and other sites
• Build a profile of your interests
• Show you relevant ads on third-party websites
• Prevent the same ad from being shown repeatedly
• Measure advertising campaign performance

Duration: Up to 12 months

Legal Basis: Consent (required under PECR)

Cookies We May Use:

Google Ads (_gcl_au, IDE)

• Provider: Google LLC
• Purpose: Ad targeting and conversion tracking
• Duration: 3-24 months
• Privacy: https://policies.google.com/privacy

Facebook Pixel (_fbp, fr)

• Provider: Meta Platforms Inc.
• Purpose: Ad targeting and analytics
• Duration: 3 months
• Privacy: https://www.facebook.com/privacy/policy

LinkedIn Insight Tag (li_sugr, UserMatchHistory)

• Provider: LinkedIn Corporation
• Purpose: B2B advertising and analytics
• Duration: 30 days to 2 years
• Privacy: https://www.linkedin.com/legal/privacy-policy

Can You Disable Them? Yes, through our cookie banner. We only set these cookies with your explicit consent.

3. SIMILAR TRACKING TECHNOLOGIES

3.1 Web Beacons (Pixels)

Small transparent images embedded in web pages or emails to track whether content has been viewed.

We Use Pixels For:

• Email open rates and engagement
• Website visitor behaviour
• Conversion tracking

3.2 Local Storage

Browser storage technology that saves data locally on your device.

We Use Local Storage For:

• Remembering user preferences
• Caching content for faster loading
• Storing temporary session data

3.3 Server Logs

Our web servers automatically record information about your visit.

Information Logged:

• IP address (anonymised where possible)
• Browser type and version
• Referring website
• Pages visited and time spent
• Date and time of access

4. THIRD-PARTY COOKIES

4.1 What Are Third-Party Cookies

When you visit our website, cookies may be set by third-party services we use (e.g., analytics providers, advertising networks, embedded content).

4.2 Third Parties We Work With

Google Services:

• Google Analytics (website analytics)
• Google Ads (advertising)
• Google Tag Manager (cookie management)
• Privacy Policy: https://policies.google.com/privacy

Social Media Platforms:

• LinkedIn (B2B advertising and share buttons)
• Facebook/Meta (advertising and embedded content)
• Twitter/X (embedded content)
• Each platform has its own privacy policy

Content Delivery Networks (CDNs):

• Cloudflare or similar providers for website performance
• May set cookies to enhance security and speed

4.3 Control Over Third-Party Cookies

We cannot control how third parties use cookies. Review their privacy policies for information on opting out or managing their cookies.

5. HOW TO MANAGE COOKIES

5.1 Our Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner allowing you to:

• Accept all cookies
• Reject non-essential cookies
• Customise your preferences by category

Your choice is stored for 12 months. You can change preferences at any time via the cookie settings link in our website footer.

5.2 Browser Settings

All modern browsers allow you to control cookies through settings:

Google Chrome: Settings > Privacy and Security > Cookies and other site data

Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data

Safari: Preferences > Privacy > Cookies and website data

Microsoft Edge: Settings > Cookies and site permissions

Note: Blocking all cookies may prevent some website features from working.

5.3 Third-Party Opt-Out Tools

Google Analytics Opt-Out: Install the browser add-on: https://tools.google.com/dlpage/gaoptout

Network Advertising Initiative: Opt out of multiple advertising networks: http://optout.networkadvertising.org

European Interactive Digital Advertising Alliance: Control online behavioural advertising: http://www.youronlinechoices.eu

Google Ad Settings: Manage Google advertising preferences: https://adssettings.google.com

6. COOKIES AND YOUR PRIVACY

6.1 Personal Data

Some cookies may process personal data (e.g., IP addresses, browsing history). This data is handled in accordance with our Privacy Policy and GDPR.

6.2 Data Sharing

Cookie data may be shared with:

• Analytics providers to generate reports
• Advertising networks to serve relevant ads
• Our service providers for website operations

All third parties are contractually required to protect your data and use it only for specified purposes.

6.3 International Transfers

Some cookie providers (e.g., Google, Facebook) are based outside the UK/EEA. Data may be transferred internationally with appropriate safeguards under GDPR.

See our Privacy Policy Section 5 for details on international data transfers.

7. COOKIE DETAILS TABLE

Note: This table is illustrative. Actual cookies may vary based on your consent choices and website features used.

8. DO NOT TRACK (DNT)

Some browsers offer a "Do Not Track" (DNT) setting that sends a signal to websites requesting not to be tracked.

Our Response to DNT: Currently, there is no industry-wide standard for responding to DNT signals. We respect cookie preferences set through our consent banner rather than DNT browser settings.

If you wish to opt out of tracking, please use our cookie management tools or browser settings.

9. UPDATES TO THIS POLICY

9.1 Changes

We may update this Cookie Policy to reflect:

• New cookies or tracking technologies
• Changes in law or regulation
• Improvements to cookie management
• Feedback from users or regulators

9.2 Notification

When we make material changes:

• The "Last Updated" date at the top will change
• You may see a new cookie consent banner
• Active clients will be notified by email (for significant changes)

9.3 Review

We recommend reviewing this policy periodically, especially if you have concerns about cookies or tracking.

10. CONTACT US

10.1 Questions About Cookies

If you have questions about our use of cookies:

Email: hello@unusualgroup.com
Subject: Cookie Policy Enquiry

10.2 Privacy Concerns

For broader privacy questions, see our Privacy Policy or contact:

Data Protection Officer
Unusual Consulting Limited
124 City Road, London, Greater London, United Kingdom, EC1V 2NX
Email: hello@unusualgroup.com

10.3 Regulatory Concerns

To report concerns about cookies or privacy:

Information Commissioner's Office (ICO)
Website: www.ico.org.uk
Telephone: 0303 123 1113
Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

11. ADDITIONAL RESOURCES

11.1 Learn More About Cookies

About Cookies:
www.aboutcookies.org - Independent information about cookies

All About Cookies:
www.allaboutcookies.org - How to manage and delete cookies

ICO Guidance:
ico.org.uk/for-organisations/guide-to-pecr/cookies-and-similar-technologies

11.2 Related Policies

This Cookie Policy works alongside:

• Privacy Policy - How we handle your personal data
• Website Terms and Conditions - Rules for using our website
• AI Policy - How we use artificial intelligence (in Website Terms Section 15)

SUCCEED
A trading name of Unusual Consulting Limited
Company Number: 16719193
Registered in England and Wales

Registered Office:
124 City Road, London, Greater London, United Kingdom, EC1V 2NX

© 2026 Unusual Consulting Limited. All rights reserved.

‍