SUCCEED (A trading name of Unusual Consulting Limited)

Terms & Conditions

Effective Date: 3 January 2026

‍1. ABOUT THESE TERMS

1.1 Application

These terms and conditions govern your use of the Succeed website at [www.succeed.com] (the "Website") and any services requested or information obtained through it.

1.2 Who We Are

The Website is operated by Unusual Consulting Limited (trading as "Succeed"), a company registered in England and Wales.

Company Number: 16719193
Registered Office: 124 City Road, London, Greater London, United Kingdom, EC1V 2NX
Email: hello@unusualgroup.com

1.3 Acceptance

By accessing or using this Website, you agree to be bound by these terms. If you do not agree, you must not use the Website.

1.4 Changes to Terms

We reserve the right to update these terms at any time. Changes will be posted on this page with an updated effective date. Your continued use of the Website after changes are posted constitutes acceptance of the revised terms.

2. SERVICES OVERVIEW

2.1 Nature of Services

Succeed provides strategic mergers and acquisitions advisory services globally, including:

Sell-side advisory: assisting business owners with the sale of their businesses
Buy-side advisory: supporting clients seeking to acquire businesses or assets
Capital raising services: arranging debt or equity financing for clients
Strategic advisory: market analysis, valuation guidance, and transaction structuring

2.2 Not Financial Advice

Information on this Website is for general informational purposes only and does not constitute:

Financial, investment, legal, tax, or accounting advice
An offer to sell or solicitation to buy any securities
A recommendation or endorsement of any specific transaction or investment

You should obtain independent professional advice appropriate to your circumstances before making any business or financial decisions.

2.3 No Client Relationship

Use of this Website does not create an advisory relationship between you and Succeed. A formal engagement requires execution of a written agreement setting out the scope, terms, and fees for services.

2.4 Regulatory Status

Succeed is not authorised or regulated by the Financial Conduct Authority. Our services are provided on a non-regulated corporate finance advisory basis. Where regulatory permissions are required for specific activities, we work with appropriately authorised partners.

3. WEBSITE USE

3.1 Permitted Use

You may use the Website for lawful purposes only, including:

Accessing information about our services
Submitting enquiries through contact forms
Downloading publicly available resources

3.2 Prohibited Use

You must not:

Use the Website in any way that breaches applicable laws or regulations
Transmit any unlawful, threatening, defamatory, obscene, or otherwise objectionable material
Introduce viruses, trojans, worms, logic bombs, or other malicious or harmful material
Attempt to gain unauthorised access to the Website, servers, or databases
Attack the Website via a denial of service attack or distributed denial of service attack
Use automated systems or software to extract data from the Website (screen scraping)
Reproduce, duplicate, copy, or resell any part of the Website without our express written permission

3.3 Account Security

If you create an account or access restricted areas, you are responsible for maintaining the confidentiality of your login credentials. You must notify us immediately of any unauthorised use.

4. INTELLECTUAL PROPERTY

4.1 Ownership

All content on the Website, including text, graphics, logos, images, software, and design, is owned by or licensed to Succeed and protected by copyright, trademark, and other intellectual property laws.

4.2 Limited Licence

We grant you a limited, non-exclusive, non-transferable licence to access and use the Website for personal or internal business purposes. This licence does not include any right to:

Modify, copy, distribute, transmit, display, perform, reproduce, publish, or create derivative works
Reverse engineer, decompile, or disassemble any software or technology
Remove or alter any copyright, trademark, or other proprietary notices

4.3 Trademarks

"Succeed" and associated logos are trademarks of Unusual Consulting Limited. Use of our trademarks without prior written consent is prohibited.

5. CONTENT AND INFORMATION

5.1 Accuracy

Whilst we make reasonable efforts to ensure information on the Website is accurate and current, we make no representations or warranties regarding:

The accuracy, completeness, or reliability of any content
The suitability of information for any particular purpose
That the Website will be uninterrupted, timely, secure, or error-free

5.2 Third-Party Content

The Website may contain links to third-party websites, resources, or content. We do not endorse or assume responsibility for any third-party materials. Your use of third-party websites is at your own risk and subject to their terms.

5.3 Market Information

Any market data, valuations, transaction multiples, or industry benchmarks are provided for illustrative purposes only and should not be relied upon as definitive or current. Market conditions change rapidly and past transactions are not indicative of future outcomes.

5.4 Case Studies

Case studies and testimonials represent individual experiences and may not reflect typical results. Outcomes depend on numerous factors specific to each situation.

6. CONFIDENTIALITY AND DATA PROTECTION

6.1 Information You Provide

When you submit enquiries or information through the Website, you acknowledge that:

Information sent via the Website may not be secure
We may use your information to respond to enquiries and for business development purposes
Your information will be handled in accordance with our Privacy Policy and these terms

6.2 Data Controller

Unusual Consulting Limited (trading as Succeed) is the data controller for personal data collected through the Website.

Data Protection Officer Contact: hello@unusualgroup.com

6.3 GDPR Compliance

We process personal data in accordance with:

The General Data Protection Regulation (GDPR)
The Data Protection Act 2018
The Privacy and Electronic Communications Regulations 2003

6.4 Lawful Basis for Processing

We process personal data under the following lawful bases:

Consent: Where you have explicitly agreed to processing for specific purposes
Legitimate Interests: For business development, marketing, and improving our services
Contractual Necessity: To provide services you have requested
Legal Obligation: Where required by law or regulation

6.5 Data We Collect

Through the Website, we may collect:

Contact Information: Name, email address, phone number, company name, job title
Enquiry Details: Information you provide in contact forms or communications
Technical Data: IP address, browser type, device information, pages visited, time spent on pages
Cookies and Tracking: See our Cookie Policy for details

6.6 How We Use Your Data

We use personal data to:

Respond to enquiries and provide requested information
Assess suitability for advisory services
Send marketing communications (where you have consented or we have legitimate interest)
Improve the Website and our services
Comply with legal and regulatory obligations
Prevent fraud and ensure Website security

6.7 Data Sharing

We may share personal data with:

Service Providers: IT systems, email platforms, analytics tools, customer relationship management systems
Professional Advisers: Lawyers, accountants, auditors (where necessary for advisory services)
Transaction Parties: Potential buyers, sellers, or investors (only with your explicit consent and under non-disclosure agreements)
Regulatory Authorities: Where required by law
Group Companies: Within Unusual Group for administrative and operational purposes

We do not sell personal data to third parties.

6.8 International Data Transfers

We provide services globally and may transfer personal data outside the UK and European Economic Area to:

Service providers in other jurisdictions
Transaction parties in countries where deals are being pursued
Cloud storage and IT infrastructure providers

Where we transfer data internationally, we ensure appropriate safeguards including:

Adequacy decisions by the UK Government or European Commission
Standard Contractual Clauses approved by the European Commission
Binding Corporate Rules or other recognised transfer mechanisms

6.9 Data Retention

We retain personal data for as long as necessary to fulfil the purposes for which it was collected:

Enquiries: 24 months from last contact (unless you become a client)
Client Data: 7 years from end of engagement (for legal and regulatory compliance)
Marketing Data: Until you withdraw consent or request deletion
Website Analytics: 26 months

6.10 Your Rights

Under GDPR, you have the right to:

Access: Request copies of your personal data
Rectification: Correct inaccurate or incomplete data
Erasure: Request deletion of your data (subject to legal retention requirements)
Restriction: Limit how we process your data
Portability: Receive your data in a structured, machine-readable format
Object: Oppose processing based on legitimate interests or for marketing purposes
Withdraw Consent: Where processing is based on consent
Lodge a Complaint: With the Information Commissioner's Office (ICO)

To exercise these rights, contact us at hello@unusualgroup.com

6.11 Confidential Enquiries

For confidential matters, please contact us directly via telephone or encrypted email rather than using web forms. We cannot guarantee the security of information transmitted via the internet.

6.12 Active Listings Data

If you are a business owner whose business is listed in our Active Listings section:

We will not disclose your identity without explicit written consent
Financial and operational data will be anonymised or generalised
Access to identifying information requires execution of non-disclosure agreements
You may request removal of your listing at any time

6.13 Buyer/Investor Data

If you enquire about active listings:

Your contact details and areas of interest will be stored for matching with suitable opportunities
We may share your profile with sellers (in anonymised form initially) to gauge interest
We will not share your identity with sellers without your prior consent
You may request to be removed from our database at any time

7. DISCLAIMERS AND LIMITATIONS OF LIABILITY

7.1 Website Availability

The Website is provided on an "as is" and "as available" basis. We make no warranty that:

The Website will meet your requirements
The Website will be uninterrupted, timely, secure, or error-free
Any information obtained through the Website will be accurate or reliable
Defects in the operation or functionality will be corrected

7.2 Exclusion of Warranties

To the fullest extent permitted by law, we exclude all warranties, conditions, and representations, whether express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, and non-infringement.

7.3 Limitation of Liability

To the maximum extent permitted by law:

We shall not be liable for:

Any indirect, incidental, special, consequential, or punitive damages
Loss of profits, revenue, business, data, or goodwill
Business interruption or loss of opportunity
Any losses arising from your use of or inability to use the Website
Any losses arising from your reliance on information obtained through the Website

Our total liability to you for any claims arising from use of the Website shall not exceed £100.

7.4 Statutory Rights

Nothing in these terms excludes or limits our liability for:

Death or personal injury caused by our negligence
Fraud or fraudulent misrepresentation
Any other liability which cannot be excluded or limited under English law

7.5 Your Responsibility

You are responsible for:

Ensuring that your use of the Website complies with applicable laws
Implementing appropriate security measures for your systems
Maintaining backups of any data you transmit via the Website
Any decisions made based on information obtained through the Website

8. INDEMNITY

You agree to indemnify, defend, and hold harmless Succeed, Unusual Consulting Limited, and our directors, officers, employees, and agents from any claims, losses, damages, liabilities, and expenses (including legal fees) arising from:

Your use of the Website
Your breach of these terms
Your violation of any law or rights of any third party
Any information or content you submit through the Website

9. INTERNATIONAL USE

9.1 Global Services

Whilst we provide services to clients globally, the Website is operated from the United Kingdom and governed by English law.

9.2 Compliance with Local Laws

If you access the Website from outside the United Kingdom, you are responsible for compliance with local laws. Some content or services may not be available in certain jurisdictions.

9.3 No Solicitation

Nothing on the Website constitutes a solicitation or offer to provide services in any jurisdiction where such activities would be unlawful or where we are not qualified or authorised to provide such services.

10. TERMINATION

10.1 Suspension or Termination

We reserve the right to suspend or terminate your access to the Website at any time, without notice, for any reason, including breach of these terms.

10.2 Effect of Termination

Upon termination:

Your right to use the Website immediately ceases
Provisions regarding intellectual property, disclaimers, limitations of liability, and indemnity survive

11. GENERAL PROVISIONS

11.1 Entire Agreement

These terms, together with our Privacy Policy and any engagement letters for specific services, constitute the entire agreement regarding use of the Website.

11.2 Severability

If any provision is found invalid or unenforceable, the remaining provisions continue in full effect and the invalid provision shall be modified to the minimum extent necessary to make it valid and enforceable.

11.3 Waiver

Our failure to enforce any right or provision does not constitute a waiver of that right or provision.

11.4 Assignment

You may not assign or transfer any rights under these terms. We may assign our rights and obligations without restriction.

11.5 Force Majeure

We shall not be liable for any failure or delay in performance due to circumstances beyond our reasonable control, including acts of God, war, terrorism, pandemic, internet or telecommunications failures, or governmental actions.

11.6 Governing Law

These terms are governed by and construed in accordance with the laws of England and Wales.

11.7 Jurisdiction

The courts of England and Wales have exclusive jurisdiction over any disputes arising from these terms or use of the Website. However, we retain the right to bring proceedings in your country of residence or any other relevant jurisdiction.

11.8 Language

These terms are drafted in English. Any translation is provided for convenience only. In the event of conflict, the English version prevails.

15. ARTIFICIAL INTELLIGENCE POLICY

15.1 Use of AI Tools

Succeed uses artificial intelligence and machine learning tools to enhance our services and operations. This section explains how we use AI and your rights in relation to AI-assisted processing.

15.2 AI Applications

We may use AI technology for:

Content Creation: Drafting initial versions of marketing materials, information memoranda, pitch documents, and correspondence
Data Analysis: Processing financial data, identifying trends, and generating insights from business information
Matching and Recommendations: Identifying potential buyers, sellers, or investors based on criteria matching
Website Functionality: Chatbots, search functionality, and personalised content recommendations
Administrative Efficiency: Summarising documents, extracting key information, and organising data
Market Research: Analysing industry trends, competitive landscapes, and valuation benchmarks

15.3 Human Oversight

All AI-generated content and analysis is subject to review and validation by qualified professionals before being used in client-facing materials or advisory work. Key principles:

AI outputs are tools to assist our advisers, not replacements for professional judgement
Material decisions, valuations, and strategic advice are made by experienced human advisers
AI-generated content is edited, verified, and approved before publication or distribution
Sensitive client data processed by AI tools is subject to strict confidentiality protocols

15.4 Transparency

Where AI has been materially used in creating content or analysis, we will:

Disclose this upon request
Ensure human review has occurred
Take responsibility for accuracy and appropriateness of all outputs
Not misrepresent AI-generated content as purely human-created work where material to the engagement

15.5 Data Processing

When AI tools process your data:

We use reputable, enterprise-grade AI platforms with appropriate security measures
Personal data is processed in accordance with GDPR and our data protection obligations
We do not permit AI providers to use client data for training their models (where contractually controllable)
Confidential business information is anonymised or protected before AI processing where feasible
We maintain contracts with AI providers that include appropriate data protection and confidentiality terms

15.6 Third-Party AI Services

We may use AI services from providers including (but not limited to):

Large language models for content generation and analysis
Customer relationship management systems with AI functionality
Data analytics platforms with machine learning capabilities
Communication tools with AI-enhanced features

These providers are selected based on security, privacy, and performance standards. We review provider terms regularly to ensure compliance with UK data protection law.

15.7 Accuracy and Limitations

You acknowledge that:

AI tools may produce inaccurate, incomplete, or misleading outputs despite human oversight
AI-generated valuations, market analysis, or recommendations are indicative only and subject to validation
We do not guarantee the accuracy of AI-processed information, though we take reasonable care to verify outputs
Material reliance should be placed only on human-verified analysis and advice

15.8 Your AI Rights

You have the right to:

Know: Request information about whether AI has been used in processing your data or creating materials for you
Object: Oppose solely automated decision-making that produces legal or similarly significant effects
Human Review: Request human review of any AI-generated analysis or recommendations
Opt-Out: Request that your data not be processed by AI tools (where operationally feasible, though this may limit available services)

To exercise these rights, contact us at hello@unusualgroup.com

15.9 Active Listings and AI

Our Active Listings may utilise AI for:

Generating anonymised business descriptions from detailed seller information
Matching potential buyers with suitable opportunities based on stated criteria
Analysing market positioning and comparative valuations

All listing information, whether AI-assisted or not, remains subject to the disclaimers in Section 13.

15.10 Prohibited AI Uses

We do not use AI to:

Make final binding decisions on client engagements without human review
Replace qualified professional advice on material matters
Process special category personal data without appropriate safeguards and legal basis
Generate deliberately misleading or deceptive content
Circumvent regulatory requirements or professional obligations

15.11 AI Development

As AI technology evolves, we may implement new AI applications. Material changes to our AI usage affecting client services or data processing will be communicated via:

Updates to these terms (with notification on the Website)
Direct communication to active clients
Opportunities to opt-out where new uses may be controversial or sensitive

15.12 AI Liability

Our liability limitations in Section 7 apply equally to AI-assisted and human-generated work. We take responsibility for all outputs regardless of the tools used in their creation. The use of AI does not diminish our professional obligations or your legal protections.

16. CONTACT INFORMATION

If you have questions about these terms or the Website, please contact us:

Succeed
(A trading name of Unusual Consulting Limited)

Address: 124 City Road, London, Greater London, United Kingdom, EC1V 2NX
Email: hello@unusualgroup.com
Company Number: 16719193

Data Protection Enquiries: hello@unusualgroup.com
AI Policy Questions: hello@unusualgroup.com

Information Commissioner's Office (ICO):
If you wish to report a concern or lodge a complaint about our data processing:
Website: www.ico.org.uk
Helpline: 0303 123 1113

13. ACTIVE LISTINGS

13.1 Nature of Listings

The Website includes an "Active Listings" section featuring anonymised summaries of businesses currently available for sale or investment. These listings are provided for informational purposes only.

13.2 Confidentiality and Anonymisation

All active listings are presented without identifying information to protect seller confidentiality. Company names, specific locations, key personnel, and other identifying details are deliberately omitted or generalised.

13.3 Information Accuracy

Whilst we take reasonable care in preparing listing information:

Information is based on data provided by sellers and has not been independently verified by Succeed
Financial data, performance metrics, and business descriptions are provided in good faith but may contain errors or omissions
Information may be out of date due to changing business conditions between preparation and publication
We make no representations or warranties regarding the accuracy, completeness, or reliability of any listing information

13.4 No Offer or Recommendation

Active listings do not constitute:

An offer to sell or solicitation to buy any business or securities
A recommendation that any particular opportunity is suitable for you
Investment, financial, legal, or tax advice
A guarantee that any business is available, accurately described, or will meet your requirements

13.5 Access to Full Information

Access to complete, non-anonymised information about any listed business requires:

Execution of a non-disclosure agreement
Preliminary qualification as a suitable buyer or investor
Formal engagement as a client under our standard advisory terms

We reserve the right to refuse access to detailed information at our sole discretion.

13.6 Changes to Listings

Listings may be added, modified, or removed at any time without notice. Businesses may be withdrawn from sale, valuations may change, and terms may be amended. We are not obliged to update listings or notify users of changes.

13.7 Third-Party Reliance

You acknowledge that:

Listing information should not be relied upon for investment or business decisions
Independent due diligence is essential before pursuing any opportunity
We accept no liability for decisions made based on listing information
You will obtain appropriate professional advice before committing to any transaction

13.8 Listing Removal Requests

Business owners who believe their business has been listed without authorisation should contact us immediately. We will investigate and remove unauthorised listings promptly.

14. SPECIAL PROVISIONS FOR ADVISORY SERVICES

14.1 Engagement Process

Advisory services require a separate written engagement agreement. Website enquiries do not constitute engagement or create any obligations on either party.

14.2 Conflicts of Interest

We may act for multiple clients in similar sectors or transactions. By using the Website to enquire about services, you acknowledge that we may have existing relationships that could present conflicts, which will be disclosed and managed appropriately.

14.3 No Guarantee of Outcome

We do not guarantee:

That any transaction will complete
Any specific valuation, pricing, or terms
Any particular timeline or process outcome
The availability, interest, or performance of any third parties

M&A transactions depend on numerous commercial, market, and legal factors beyond our control.

14.4 Fees and Costs

Details of fees and payment terms are set out in individual engagement letters. Website content regarding typical fee structures is indicative only and subject to negotiation.

Last Updated: 3 January 2026

Version: 1.0