m&A - Creative business

M&A for a creative business built on reputation & craft

You didn’t build your studio or agency on spreadsheets. You built it on judgment, taste, late nights, and relationships that trust your work. When it’s time to explore a sale or partial exit, you don’t just need a deal. You need a partner who understands that your brand, culture and client trust are the asset.

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The Experience Succeed Brings

Global Network
Qualified buyers, worldwide
£1M-£20M Revenue
Where we’re strongest
Experience Across
Creative, marketing, MarTech / SaaS, creators
15%+ Margins
Buyer-grade profitability

Why Is a Creative Business Different

Creative businesses don’t behave like generic “professional services”.

Value lives in:

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The strength of your brand and clarity of your positioning
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The quality and depth of your client relationships
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The consistency of your results and delivery
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The talent you’ve built and kept
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The IP, playbooks and processes behind the work

The right buyer isn’t just scanning your P&L. They’re asking, “How durable is this reputation, and how scalable is this machine?” That’s the world we operate in.

Where creative founders get caught out

When creative businesses go to market with generic M&A, the same issues show up:

Selling the work, not the story

Advisors talk about projects and logos, not the positioning, IP and proof that underpin them.

Underplaying founder dependency

Buyers see when sales, senior relationships, or delivery still rest with a single person, and they price that risk in.

Treating culture as an afterthought

The wrong buyer can flatten the very thing clients are buying you for: your taste, your people and your way of working.

We build your exit around these realities from day one, so you’re not discovering them in due diligence.

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Buyer-Grade Creative Business Means

Positioning

Clear niche + reputation buyers can scale

Proof

Repeatable outcomes, not just “great work”

People

Team depth beyond the founder

Process/IP

Playbooks, IP and delivery systems that transfer

How We approach creative businesses

We’ve built, scaled and exited creative and marketing-led businesses ourselves. Our approach is built on how value is really created in your model. We focus on:

Uniqueness

Turning creative strength into a commercial narrative.

Your work, brand and differentiation become a clear, buyer-grade story of value and upside.

Delivery

Proving the business works beyond the founder.

We help you surface systems, senior capability and delivery structure, so buyers see an engine, not just a name.

People First

Putting client & team continuity at the core of the deal.

We design the process so the right buyer understands that keeping your clients and people is where the upside sits.

Right Fit

Bringing buyers who understand creative.

We prioritise acquirers who know how to grow creative brands without stripping out what makes them special.

The result is a process that treats your business as an asset to grow, not a cost base to cut.

What a good exit looks like

For creative founders, success isn’t just the completion number. A good exit looks like:

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Your brand and reputation are protected, not diluted
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Your team was retained and looked after, not replaced at the first opportunity
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Client relationships secured, with thoughtful handover and continuity
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A deal structure that recognises both the value you’ve built and the future upside
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A clear role for you post-deal, from full exit to phased involvement

We design deals so you can look back at the outcome and still recognise the business.

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How working with Succeed feels

Working with us doesn’t feel like dealing with a faceless institution. Because selling a creative business isn’t just a transaction. It’s a decision about your team, your name, and the future of the work you’ve built.

Clarity

Straight talk on value, timing and readiness

Preparation

Clear preparation so you know what buyers will scrutinise, and how to get ahead of it

Efficiency

Calm, controlled process management when the stakes (and emotions) are high

Partnership

A partner who sees both the human and commercial side of the decision you’re making

Who buys businesses like yours?

There’s more than one type of buyer for creative businesses. A good exit is about fit, not just price. Typical buyer profiles include:

Strategic acquirers
Larger groups adding specialist capability, a new niche, or a creative bench they don’t currently have.
Agency and studio groups
Building multi-discipline or multi-location platforms where your reputation and clients plug into a bigger offer.
Founder-led buyers
Entrepreneurs on the acquisition path who recognise the value of your team, positioning and processes.
Select private capital
Investors running buy-and-build plays in creative and marketing, who know how to nurture, not flatten, what they buy.

We curate conversations with buyers who fit your world, not those treating you as a bolt-on to be squeezed.

Client Success Stories

Thinking about what’s next?

Whether you’re considering a sale, a partial exit, or simply want to understand your options over the next few years, it starts with a conversation.

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