Raise

Raise capital. Keep control.

Whether debt or equity, we help founder-led businesses raise the right capital on terms that don’t box them in. This isn’t about “getting a yes.” It’s about getting the right structure, from the right capital, for the right reason.

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Capital raising shouldn’t be guesswork. It should be investor-grade.
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Buyer-Grade Capital Raising Means

A good raise is won before the first investor call.

Purpose

Capital tied to a clear plan (growth, acquisition, product, hiring, geography)

Truth

Clean numbers + a story that matches them

Terms

Structure that protects control and keeps options open

Fit

Funders aligned to your model and your risk profile

What we do

Most firms treat capital raising as a side service. We don’t.

We help you:

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Choose the right route: debt, equity, or a sensible mix
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Package the business so capital providers can say yes without hand-waving
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Run a tight process with serious funders, not endless “intro calls”
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Negotiate terms that protect your optionality, not just your valuation

Who we’re built for

We’re sector-led, not generalists. We work with founder-led, digital-first businesses in:

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Creative Businesses
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Marketing & Growth
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MarTech / SaaS
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Creator Economy

If you’ve got real traction and a clear plan, we can help you raise without losing the plot.

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Debt vs Equity

Different tools. Different trade-offs. Same rule: fit first.

Debt

When you want growth capital without dilution, and your cash flow can support it. Working capital, growth loans, acquisition finance, structured debt, or venture debt (where relevant).

Equity

When you want speed, strategic support, or liquidity, and you’re willing to share upside. Minority growth equity, majority investment, strategic capital, or founder secondaries (where appropriate). Truth early: We’ll tell you what’s realistic, what’s not, and what you should avoid.

The traps we help you avoid

Capital doesn’t just fund growth. It can also create friction. We help you avoid:

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Raising without clarity → money arrives, focus disappears
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Taking “fast capital” → bad terms show up later
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Pitching upside while hiding risk → diligence becomes painful
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Covenants and control creep → you lose freedom quietly
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The wrong partner → the relationship becomes drag, not leverage

We’d rather help you walk away than celebrate a bad raise.

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How we work

Simple steps. Clean execution. No confusion.

Clarify

Goal, amount, timeline, and non-negotiables (control, dilution, repayment, risk).

Position

We make you funder-ready: narrative, numbers, materials, and the diligence pack that reduces friction.

Match

Introductions to the right capital, debt providers, equity investors, strategic capital, based on fit, not volume.

Deliver

Terms, negotiation, diligence and close, structured so you stay in control, and the capital lands well.

Simple. Structured. Founder-First.

A Quick Example

One founder explored capital to fund growth and acquisitions. Two options looked attractive, until we pressure-tested terms and downside. We walked away early. The third structure was the best fit for the model. They raised cleanly, kept optionality, and moved faster with less friction.

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The Experience Succeed Brings

Global Network
Qualified buyers, worldwide
£1M-£20M Revenue
Where we’re strongest
Experience Across
Creative, marketing, MarTech / SaaS, creators
15%+ Margins
Buyer-grade profitability

Client Success Stories

Frequently asked questions

Do you do debt as well as equity?

Yes. We’ll help you choose the right route, whether that’s debt, equity, or a sensible mix, then match you to providers based on fit.

How long does a raise take?

If you’re ready, typically 8–16 weeks. If you’re not, we’ll tell you what needs tightening first, and why, so you don’t waste months in endless intro calls.

Will I lose control?

Not by default. Structure matters more than headlines. We help you protect control and optionality where possible, and see the trade-offs clearly when it isn’t.

What does “buyer-grade capital raising” mean?

A good raise is won before the first investor call. We make sure the purpose is clear, the numbers are clean, the terms protect you, and the funder fits your model and risk profile.

Do I need to be raising right now?

No. Many founders start with clarity. A capital review now can save months later by showing what’s realistic, what to avoid, and what route fits your plan.

What’s included in a Capital Review?

We clarify your goal, amount, timeline, and non-negotiables. Then we map the right route (debt, equity, or mix), what you need to prepare, and the fastest path to strong terms.

Raise capital that strengthens your future.

If you’re considering growth funding, acquisition finance, or an equity raise, start with a capital review. You’ll get straight answers on options, terms, and your best route forward.

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