m&A - marketing & growth businesses

M&A for a Growth / marketing business built on proof

You didn’t build this agency on vibes. You built it on outcomes, trust, and work that performs. When it’s time to explore a sale or partial exit, you don’t need corporate process. You need a partner who understands what buyers actually pay for here: retention, differentiation, delivery, and proof.

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The Experience Succeed Brings

Global Network
Qualified buyers, worldwide
£1M-£20M Revenue
Where we’re strongest
Experience Across
Creative, marketing, MarTech / SaaS, creators
15%+ Margins
Buyer-grade profitability

Why Is a Marketing Business Different

In marketing, revenue is easy to claim. Value is harder to prove. Buyers look for durability and transferability:

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Positioning that makes you the obvious choice
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Client quality + retention (and why clients stay)
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A delivery engine that produces repeatable results
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Clear evidence: case studies, renewal patterns, margin by service line
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A team that delivers without the founder being the safety net

The question behind every buyer conversation is simple: “Does this growth hold up when the founder steps back?”

Where agency exits go wrong

Most agency deals don’t fall over on price. They fall over on the things nobody wants to say out loud.

Client concentration shows up late

“Great account” becomes “single point of failure” overnight.

The founder is still the rainmaker

If new business and key relationships sit on one person, buyers discount the whole deal.

Delivery is brilliant… but not scalable

If results live in heads, not systems, buyers see risk they can’t underwrite.

Proof exists, but it isn’t packaged

If the story isn’t buyer-grade, value gets left on the table.

We surface these early, so you fix them before diligence forces the issue.

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Buyer-Grade Marketing Business Means

Positioning

A clear niche and a reason you win (not “full service”)

Proof

Case studies, retention data, and outcomes buyers can trust

People

Leadership depth and delivery strength beyond the founder

Process

A repeatable way of working clients can rely on, and buyers can scale

How We approach marketing & growth

We’ve built and exited in this world. We know what buyers trust, and what makes them hesitate. We focus on four things:

Efficiency

Proof, packaged properly.

We turn results into a buyer-grade story: retention, outcomes, margin drivers, repeatability.

Durability

Transferable revenue.

We strengthen what buyers care about most: durability beyond the founder and beyond one client.

Analysis

A delivery engine buyers can scale.

We highlight the systems, leadership and process that make performance repeatable.

Right Fit

Fit beats flash.

We bring buyers who understand agency economics and won’t break the business to “improve margins”.

The result: a clean process and a deal that holds up after handover.

What a good exit looks like

A good exit here isn’t just the multiple. It’s what happens six months after close. Success looks like:

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Clients stay. The work stays strong. The team stays stable
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Value reflects retention, positioning and proof, not just topline
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A handover plan that protects relationships (not “good luck on Monday”)
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A structure that rewards performance without trapping you indefinitely
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A next chapter you actually want: full exit, phased exit, or advisory involvement
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How working with Succeed feels

Founders worry: “Will this process distract us and destabilise delivery?” Our job is to keep it controlled.

Clarity

Straight talk on readiness, timing and valuation levers

Preparation

Clean preparation so diligence doesn’t become chaos

Efficiency

Calm negotiation, no theatre, no surprises

Partnership

A partner who understands the numbers and the nuance of agency life

Because the best deals don’t just close, they land well.

Who buys agencies like yours?

Good agencies attract serious buyers, but not all buyers are good for agencies. Typical buyer profiles:

Strategic acquirers
Adding capability fast (paid, SEO, creative, lifecycle, CRO, brand)
Platform groups
Building multi-service portfolios
Founder-led buyers
Scaling through acquisition
Select private capital
Backing buy-and-build strategies

We prioritise buyers who can grow what you’ve built, not strip it.

Client Success Stories

Thinking about what’s next?

If you’re considering a sale, a partial exit, or you simply want to understand what buyers would pay for your agency, start with a conversation.

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